Saturday, September 4, 2010

When to leave the logo alone.

‘Evolution, not revolution’ is one of the most annoying and overused phrases in client branding briefs. But I do wonder if we (as design professionals) too often recommend brand redesigns as a means of creating more work (and better portfolios) for ourselves at the expense of what is right, or necessary for the brand? And do we shoot ourselves (and our industry) in the foot by inventing long-winded reasons for why this work is important?...

This piece was written for Design Assembly. You can read the full article here.


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