Biography


Kate Nielsen was born in Sydney Australia and has lived for the past 17 years in London.

She has held positions at Tower Records, Nude Records, A&M and Mowax Recordings and has been a freelance consultant to Virgin, Island Records, Creation Records and Sony Music.

Her marketing and creative management work in the music industry involved work on campaigns for DJ Shadow, Unkle, Suede, Primal Scream, Todd Terry, Plan B, Erasure and many more. And involved designers, photographers and directors such as Peter Saville, Nick Knight, Ben Drury, Will Bankhead, Futura 2000Kim Hiorthøy, Robert Ryan and Jonathan Glazer.

In 2001, with a passion for design and an ability to bring the best out of creative people in commercial situations, she started the design consultancy This is Real Art with new business expert Georgina Lee. Designer and author Adrian Shaughnessy was their consultant creative director for the first two years.

Not content to run a world class design agency working with the creme of UK and European design talent (Build, Non-Format, Universal Everything), Kate and Georgina saw an opportunity in the way the industry was changing and decided to develop TiRA into a full service design and advertising agency. To this end they recruited the former creative director of AMV, highly awarded ad man, Paul Belford, as partner and creative director.

Over the next few years TiRA went from strength to strength, winning pitches to rebrand the MTV UK network, rebrand Europe’s biggest satellite company and create a global retail identity for Nokia. And work with a range of global consumer and B2B brands across all media.

After 8 wonderful years of being director, account handler, strategist, HR manager, accountant, designer wrangler and copywriter, Kate felt the need for change and knew that pulling the rug out from under her own feet was going to be the best way to kickstart the next phase of her career.

By far the most difficult thing she has ever done was leaving the agency she started and all the wonderful people she worked with there. But thanks to supportive business partners and a good dollop of bravery, it was achieved with minimum pain to all those involved.

Kate is now in New York City wrangling clients and other challenges for the awesome, game-changing brand agency Wolff Olins.

Her writing has been published by Design Assembly, Process Magazine, The Design Management Institute and IDPure. She writes two blogs one on design, advertising, music and business in general. The other called How to be a Client examines the trials and tribulations of the client/agency relationship.